As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

What’s the one thing every buyer does before making a purchase? They look for recommendations. Social proof. And that is why testimonial advertising deserves your attention. It helps you gain their ...

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of ...

Writing a personal testimonial about yourself can be an intimidating experience. However, it is an essential skill, especially when applying for jobs, promoting your personal brand or building your ...