Add Yahoo as a preferred source to see more of our stories on Google. Kristen Wiig is definitely on target in a new ad. Wiig reprises her famous Target Lady character in a new commercial for the box ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Target has tapped Kristen Wiig to reprise her Target ...

One of Kristen Wiig’s fan favorite “Saturday Night Live” characters, the Target Lady, is back thanks to the big-box retailer’s latest campaign. Wiig fronts three new commercials in her trademark bowl ...

Kristen Wiig is definitely on target in a new ad. Wiig reprises her famous Target Lady character in a new commercial for the box store to promote Target Circle Week and to hype the chain's new Target ...

Kristen Wiig is returning to her roots for a brand partnership to end all spon-con deals. The Saturday Night Live alum, 50, reprised her sketch comedy character, the Target Lady, for a new ad the ...