Eight percent of teens smoke today, which is down from 23 percent in 2000. Progress is being made, but the anti-smoking agency truth wants to get that number to 0 percent. The concept is simple enough ...

In a move that's bound to send ripples through the sea of singletons in Vietnam, Tinder has launched its first local "It starts with a swipe" campaign—just in time for Tết (Vietnamese Lunar New Year) ...

The truth antismoking campaign needed a new strategy to achieve effective reach among its Gen Z audience across an increasingly fragmented media landscape. Research pointed to the mass appeal of music ...

truth is one of the nation's most successful and longest running youth smoking prevention campaigns. Its provocative ads about the dangers of smoking and deceptions of the tobacco industry have helped ...