First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

When it comes to meeting—or surpassing—your goals for the coming year, clear communication and a strategic communication plan will help set you and your team up for success. The specifics may vary ...

In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that company that aspires to be the ...

To achieve success, organizations of all sizes across industries need to be adaptable to change. While change is constant in almost every organization, managing change is easier said than done.

Examine the theory and practice of strategic communication. In this course, you’ll create a strategic communication plan designed to drive organizational goals. Through case studies and hands-on work, ...

A company preparing to raise capital needs to be very clear on who they are, what they stand for and how they are going to achieve their corporate mission. In a recent Forbes Expert Panel, I advised ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...