How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

For businesses looking to stay competitive and resilient, automation and AI are no longer just "nice to have" — they're essential. In fact, leaders are already making necessary changes to embrace the ...

Learn how adopting a long-term automation strategy can align every project with overarching business objectives, ensuring sustainable growth and competitiveness in an Industry 4.0 landscape. See how ...