When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative ...

It’s a reasonable bet that on hearing any one of these slogans, most of us would immediately identify it with a brand. In order: L’Oreal, Nike, Red Bull, Qantas, Palmolive, Maybelline, De Beers, KFC, ...

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