AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research.

These questions are explored in the study “ Synthetic Emotions and Consciousness: Exploring Architectural Boundaries,” published in AI & Society, which investigates how AI can incorporate emotion-like ...

Researchers have developed a program that simulates human and animal cell behavior, creating digital models of tissues and diseases. The tool, based on mathematical rules and agent-based modeling, can ...

Artificial intelligence is increasingly able to simulate human behavior and answer online surveys and political polls, putting the reliability of survey-based research at risk. Consequences can be ...

Interpublic Group has partnered with AI and tech company Aaru to leverage its “predictive simulations” for human behavior. IPG will use the technology to simulate human behavior and forecast audience ...