Can AI replace humans for market research?

AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research.
Observer

Fei-Fei Li and Andrej Karpathy Back a New A.I. Use Case: Simulating Human Behavior

A.I. pioneer Fei-Fei Li is lending her support to Simile’s effort to simulate human behavior at scale. John Nacion/Variety via Getty Images Every three months, public companies brace for analyst ...
technologynetworks

Scientists Create Digital Twin to Simulate Cell Behavior

Researchers have developed a program that simulates human and animal cell behavior, creating digital models of tissues and diseases. The tool, based on mathematical rules and agent-based modeling, can ...
MM&M

IPG partners with Aaru AI for ‘predictive simulations’ of human behavior

Interpublic Group has partnered with AI and tech company Aaru to leverage its “predictive simulations” for human behavior. IPG will use the technology to simulate human behavior and forecast audience ...