Significance testing and its use of red – the indicator of danger – dissuades bold, imaginative creative work through fear of it failing – a fear that is built based on research methodology, not the ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

These considerations, informal as they are, make we wonder whether tightening the noose on significance testing is a productive idea. The value analysis I have attempted here is only illustrative.