Shell Lubricants has launched a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella® products. The My Miles Matter loyalty program allows members to earn ...

Lexington, NC. - As part of a reorganized and expanded “portfolio” of heavy-duty engine oils, Shell Lubricants introduced an all-new synthetic blend CJ-4 product and a reformulated full synthetic ...

Shell Lubricants has introduced a revamped Shell Rotella heavy-duty engine antifreeze/coolant product portfolio, led by the new Shell Rotella Ultra ELC, an extended-life antifreeze/coolant for use in ...

Shell Rotella will offer customers carbon neutral lubricants for heavy-duty engines in North America. Existing products, Shell Rotella T6 Full Synthetic and Shell Rotella T5 Synthetic Blend engine ...

Kevin is the Managing Editor and Producer of Fleet Equipment Magazine. He joined Babcox Media in 2024, after a decade in TV news production. A frequent attendee of trade shows and industry events, ...

Shell Rotella launched its Hard Working Synthetics campaign, a nationwide initiative celebrating the dedication and resilience of truck drivers. The campaign recognizes professional drivers who rely ...

Shell Rotella is once again tipping its hat to the grit of long days and the pride farmers have in their work with the fifth annual SuperTractors competition. Timed to celebrate National Farmer’s Day ...

Shell Lubricants has introduced Shell Rotella T6 10W-30 full synthetic heavy-duty engine oil, which provides the benefits of fully synthetic engine oil in the fastest-growing viscosity grade for ...

Ford Motor Company has approved three Shell ROTELLA heavy-duty engine oils that meet the API CK-4 specification for use in Ford diesel vehicles as they also meet a new Ford specification for their ...

Shell Rotella has announced the launch of the new Shell Rotella Fuel Card in conjunction with the Multi Service Fuel Card. Shell said the new the card offers savings and benefits designed to meet the ...

Shell Lubricants on July 19 announced the next generation of its Rotella heavy-duty diesel engine oils — the CK-4 Rotella T4 15W-40 and the low-viscosity FA-4 T5 10W-30. The new lubricants, part of a ...

Shell’s futuristic concept tractor-trailer, dubbed the Starship Initiative, is on track to be completed within the coming months and could perform a cross-country efficiency test run as early as the ...