For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

第8回・第9回では帝国データバンクが支援した調査（R）ステップにおけるマーケティング事例について紹介しました。今回 ...

前回、セグメンテーション・ターゲティング・ポジショニング（STP）について説明しました。 この領域においても帝国データバンクでは多くの支援実績がありますので、今回はある企業の事例についてセグメンテーション→ターゲティング→ポジショニング ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

To meet its 2024 targets, Uber needed bookings outside London to surpass those in the capital. The hitch? While prompted awareness sat at 78.5%, only 11.5% of people beyond London held favourable ...