Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

「セグメンテーション」は、英語由来で「区分」や「分割」などを意味する言葉です。 さらに「セグメンテーション」はマーケティング用語として使われることが増えていて、「市場細分化」や「市場を区分けしてそれぞれの区分に応じた市場対策をとる ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation have ...