February 12, 2026 - PRESSADVANTAGE - As Google continues to refine its search algorithms, the landscape of search ...

Google explicitly confirms it makes "smaller core updates" beyond the named updates announced several times per year. Sites that improve their content can see ranking gains without waiting for the ...

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

Google Search’s Danny Sullivan and John Mueller pushed back again on the idea that brands need a separate AI SEO strategy during the latest Search Off the Record episode. Sullivan’s point is simple: ...