When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are investing in direct marketing such as Google Search Ads, or brand marketing ...
Example python code for ROI calculating fairly. Contribute to mg-mg-mg/example-ROI-calculator development by creating an account on GitHub.
Computing a PCA-based similarity metric for ROI shapes across days Matching real and shuffled ROIs across 8 simulated days Estimating ROI functional dimensionality (Litwin-Kumar et al., 2017) ...
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