Ikea is expanding. But this time it's not with new physical stores. The home design company is entering the virtual world.

IKEA, headquartered in Conshohocken, is testing virtual furniture shopping on Roblox as part of a new digital engagement ...

Online game platform Roblox has released video advertising on its platform after six months beta testing with dentsu, Omnicom's Hearts & Science and Warner Bros. Pictures. Roblox’s head of advertising ...

e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT) ...

Roblox Corp (RBLX) is reportedly piloting a new short-form video platform, similar to TikTok, designed to let users record and share 30-second highlights from their video game experiences. According ...