Acquisition costs dollars. Retention costs pennies. In the restaurant business, our sales funnel is cyclical because we become profitable when we can get our guests to come back. That's why we lean ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash.

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...