With 95% of Australians in at least one loyalty program, restaurants need more than discounts to stand out, argues Melanie Hoptman, managing director, Asia Pacific, at LiveRamp. In today’s competitive ...

With customer loyalty program usage skyrocketing by 28% in 2024 and projected to rise higher in 2025, businesses are rushing to expand their programs to capitalise on the trend. However, in their ...

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--Imagine transforming casual diners into loyal advocates who consistently choose your restaurant over the competition. With the right strategies, this is possible.

At 3Natives, we’ve always believed that fresh, high-quality food is only part of what keeps guests coming back. The rest is about how we make people feel, and our loyalty program is an extension of ...

Chicago, June 12, 2025 (GLOBE NEWSWIRE) -- Circana, LLC today released new research revealing that restaurant loyalty members visit 20 unique restaurant chains in a year, just as many as nonmembers.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...