Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction ...

Data and its insights form the foundation of decision-making, making Business Intelligence (BI) a critical part of any organisation. Reporting and analytics should provide a clear view of ...

GUEST OPINION: In today's data-driven world, organizations rely heavily on secure, efficient, and user-friendly file management solutions. Beyond storing and sharing files, businesses increasingly ...