Techniques for using electoral registers to provide a sampling frame for the general population are already well established. The best known is that used on the National Readership Survey and most ...

Using the technique of probability sampling makes it easier to determine if the sample is actually representative of the population. Our goal is random sampling. In other words, we would like to ...

Melissa Horton is a financial literacy professional. She has 10+ years of experience in the financial services and planning industry. Robert Kelly is managing director of XTS Energy LLC, and has more ...