It seems like the most intriguing storyline going through WWE isn’t based on a bitter rivalry or upcoming major title defense at all — no offense to Seth Rollins and Matt Riddle, and especially no ...

WWE is going all in to make the White Rabbit mystery as investing as it can be for all the fans watching and attending their shows. This week's Smackdown had everyone buzzing following last week's ...

The September 19 episode of Monday Night RAW had a QR code in the background of certain segments which pointed to SmackDown later in the week. On the Blue Brand, another QR code took those who scanned ...

After months of speculation, Bray Wyatt revealed himself to be the White Rabbit upon his return to the WWE at Extreme Rules in October. The viral campaign surrounding Wyatt was praised across the ...

After weeks of mystery and anticipation, the WWE Universe finally had their questions about the mysterious White Rabbit answered as Bray Wyatt returned to WWE in what is already being called one of ...

WWE is currently gripping fans with an intriguing mystery – who or what is the White Rabbit? It all started on September 16, when fans attending SmackDown live in Anaheim, California shared that ...

WWE's recent "White Rabbit" tease has left fans talking and speculating to a huge degree on social media, and WWE head of creative Triple H is reportedly paying attention. According to Dave Meltzer of ...

On the heels of the success of the White Rabbit teasers leading up to the return of Bray Wyatt at Extreme Rules, WWE is reportedly already thinking about doing similar viral marketing campaigns in the ...

The identity of the “White Rabbit” is the next big WWE mystery everyone is dying to be solved. Fans are extra excited about the person behind this whole thing, and that’s thanks in large part to ...

WWE dropped some more hints about the mysterious White Rabbit on SmackDown as fans continue to venture down a… rabbit hole. The company has played this own brilliantly so far, from Jefferson ...

The song "White Rabbit" by Jefferson Airplane blared ominously through arenas at WWE events over the weekend and fans were quick to realize it was the start of a new, unique tease. The mystery then ...

The mystery of the White Rabbit continued to play out on SmackDown last night as WWE keeps fans guessing. With speculation mounting that Bray Wyatt could be make a sensational return to the company ...