Business 2 Community

101 Success Stories: Yes. 101 Examples of ROI: No. Here’s Why.

While examples like Secret (75.) and SAS (71.) require you to make leaps of faith (as presented) and don’t actually give us ROI data (not just gain but relative cost of the new activity vs.
マイナビニュース

ROIの意味

ROIとは、Return on investmentの略で、「投資利益率」「投資収益率」などと言われるものです。投資した資本に対して、どれだけの収益を上げることができたかを表す指標で、ROIが高いほど、効率的に収益を上げていると判断することができます。 ROIの算出 ...
Business 2 Community

101 Success Stories: Yes. 101 Examples of ROI: No. Here’s Why.

But I have to be honest, the 101 Examples of Social Media ROI list he published this week is crap seriously flawed. Here’s why: Most of these 101 “examples” don’t show ROI at all, “social” or ...