1. A Qualitative Analysis seeks out the ‘why’, not the ‘how’ of its topic, seeking out the quality not quantity. A Quantitative Analysis seeks out the ‘How’, not the ‘Why’ of its topic, seeking out ...
STANFORD, Calif.--(BUSINESS WIRE)--The American Marketing Association has inducted Stanford GSB market research pioneer V. “Seenu” Srinivasan as a 2018 Fellow and established a new award for ...