For a short time, the QR code was the poster child of marketing. While the frenzy of discussion about them disappeared almost as quickly as it appeared, QR codes still have their uses in moving ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

QR Codes are a tough sell in social media circles. Despite this, the average consumer surely sees multiple codes a day scattered on business cards, ads on walls, magazines, newspapers, billboards, TV ...

Are you a business owner or marketing manager looking to empower your marketing team with QR codes? QR codes have proven to be a potent tool for generating customer engagement and leveraging ...

It’s in the delivery. QR Codes give businesses a direct line from offline interest to online action, but only if what’s behind the code matches what shoppers actually expect when they scan. And ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...