Yeo Hiap Seng, together with its agency, Digimagic, tapped into digital engagement to reach out to its target audience to support Yeo's CNY 2021 campaign. It carried out various strategies to bring ...

Pre-Covid, QR codes were mocked as a gimmick, many of us doubting whether they would ever be widely adopted. As we now know, of course, it’s a technology we’ve come to rely heavily on, helping to ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Australia’s leading bubble tea franchise, Chatime, has launched a digital OOH campaign. The campaign is an immersive ode to Australians ‘satisfying their strange’. The campaign is the next in a flood ...

The patent describes AR glasses with an image capture device that scans the wearer’s surroundings. The system then finds the payee’s QR code in the captured image. After recognizing the QR code, the ...

Back in March, we reported on a new augmented reality app that Apple is developing internally as part of iOS 14 builds. This involved scanning QR codes to enter AR environments, which will be viewable ...

A leaked version of the iOS 14 update has been circulating for a few months, giving us an idea of what Apple is working on behind the scenes for the new update. Apple appears to be implementing a new ...

Delhi Police busted a QR code tampering racket and arrested a 19-year-old from Rajasthan's Jaipur district accused of diverting payments. During questioning, the accused confessed he was inspired by ...

In late August, Detroit's 20-story whale mural on Broderick Tower was once again obscured; this time by a giant QR code that, when scanned, offers an augmented reality (AR) experience for audiences at ...