Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Why do some people do more for the community than others? A new study now shows that personality traits such as extraversion and agreeableness correlate with volunteering and charitable giving. People ...

COLUMBIA, Mo. -- Christi Bergin has devoted 40 years of her life to helping teachers and their students. Throughout her career, she’s noticed two simultaneous trends in the field that seem to be ...

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...

A central research topic of the Lab group is the development of prosocial behavior, for instance, helping others, sharing with others, or comforting others. More recently, we also focus on the ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Psychologists are finding that simply spotting Batman in a public space can nudge people toward small acts of generosity, from picking up trash to helping a stranger. The emerging research suggests ...