Why do some people do more for the community than others? A new study now shows that personality traits such as extraversion and agreeableness correlate with volunteering and charitable giving. People ...

Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Shortly after they turn 1, most babies begin to help others, whether by handing their mother an object out of her reach or giving a sibling a toy that has fallen. Researchers have long studied how ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Aknin, Lara B., Ashley V. Whillans, Michael I. Norton, and Elizabeth W. Dunn. "Happiness and Prosocial Behavior: An Evaluation of the Evidence." Chap. 4 in World ...

Forbes contributors publish independent expert analyses and insights. AI researcher working with the UN and others to drive social change. Aug 30, 2025, 10:54pm EDT Sep 02, 2025, 10:02pm EDT Child ...

A new analysis using data from a longitudinal study that followed children between the ages of 5 and 17 has revealed a surprising association; kids who engaged in kind, caring, and helpful behaviors ...

If "Batman" appears on the scene, we immediately become more altruistic: in fact, research conducted by psychologists from the Università Cattolica del Sacro Cuore, Milan, shows that the sudden ...

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...