We would be remiss if we didn't start off with a definition of programmatic advertising. Programmatic is the automated buying and selling of digital advertising. It is used by multiple media-buying ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

To maximise the impact of video advertising on an omnichannel campaign, brands must couple engaging creative with data-driven insights to efficiently target their message to the right consumer.

Advertising has funded journalism and kept the lights on for democracy since the steam age. But in recent years many publishers have pulled away from relying so heavily on automated programmatic ...

Programmatic video advertising will grow five-fold to hit €2bn across Europe in the next five years as media owners, including traditional broadcasters and publishers, seek to improve their ...

Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll, predicted to gross over $100 million in revenue next year. Earlier this year, Yahoo also ...

What exactly is programmatic advertising? Hoffman begins by explaining the basic concepts of programmatic advertising. Programmatic advertising is a form of buying and selling ads through real-time ...

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...

Mobile is becoming the biggest topic in advertising. Just this week, Audi announced an 80 percent higher completion rate for a Le Mans racing ad campaign that used vertical video. Ad spending from ...

Research and Marketshas announced the addition of the"Global Programmatic Advertising Spending Market 2016-2020" report to their offering. (Logo: http://photos ...

SAN FRANCISCO, CA and TORONTO, ON--(Marketwired - Jun 10, 2014) - BrightRoll, the largest independent video advertising platform, today announced that Starcom MediaVest Group (SMG) Canada will ...

DIRECTV Advertising is expanding its presence in the digital out-of-home marketplace with the programmatic enablement of inventory from DIRECTV Remote, bringing premium connected TV video into more ...