If you had asked me when I began covering the ad business 40 years ago what was the least likely column I would ever write, it would be about the emergence of the programmatic marketplace for ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Hypermedia, a subsidiary of W Group Holding, has launched what it says is the UAE’s most advanced real-time programmatic digital out-of-home (DOOH) ...

As programmatic advertising continues to increase its space in digital advertising, often the industry has asked does it means it is the end of the road of direct deals between publishers and ...

The digital advertising industry, especially ad tech, has its fair share of challenges. From exorbitantly high fees for digital advertising to questions about media quality solutions, marketers need ...

This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for ...

Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the industry’s next chapter? The recent announcement that Microsoft will ...