We would be remiss if we didn't start off with a definition of programmatic advertising. Programmatic is the automated buying and selling of digital advertising. It is used by multiple media-buying ...

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies ...

Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service ...

Advertising has funded journalism and kept the lights on for democracy since the steam age. But in recent years many publishers have pulled away from relying so heavily on automated programmatic ...

Let me start by saying that if anyone had told me six months ago that Applovin, a platform focused on app-based inventory, would surpass The Trade Desk in the programmatic game, I would have dismissed ...

When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s ...

Despite recent negative press focusing on brand safety and transparency concerns, programmatic ad spending has continued to rise in the UK, with strong growth predicted for next few years, according ...

ATK Opens the Door for Advertisers to Reach a High-Intent, Food-Focused Audience With Scalable, Brand-Safe FAST Channel Inventory BOSTON, Jan. 13, 2026 /PRNewswire/ -- America's Test Kitchen (ATK), ...