India’s advertising industry is on the cusp of an evolution. Programmatic buying already represents 42% of the country’s digital ad spend and is projected to reach 44% by 2026. This shift marks a new ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. More than 20 companies are coming together to create a ...
SAN FRANCISCO, October 14, 2025--(BUSINESS WIRE)--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the appointment of Chris Feo as Senior ...
As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...
BidSwitch sits in a unique position, serving as an infrastructure layer that is currently powering a global integrated network of 350+ DSP and SSP partners. A core aspect of our business includes ...
The Indian digital advertising market is one of the fastest growing in the world, buoyed by a gigantic middle class that is growing exponentially every year. Media publishers are working closer with ...
Feo brings more than two decades of experience shaping the digital ecosystem space. He was an early executive at Tapad, where he helped pioneer cross-device identity throughout the programmatic ...
According to European research conducted by Appnexus, IAB Europe and WARC - 89 per cent of the 626 people surveyed across the industry said that they expected programmatic to be ‘very important’ or ...
We would be remiss if we didn't start off with a definition of programmatic advertising. Programmatic is the automated buying and selling of digital advertising. It is used by multiple media-buying ...
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies ...
NO-HEADQUARTERS/REDWOOD CITY, Calif., May 08, 2023 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, ...
Inventory on most social platforms is available via programmatic means. The rules regarding data and targeting are different for each one, reducing market liquidity. Facebook, the dominant player, has ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results