SoundCloud, the music streaming service, has teamed with PubMatic to offer its premium advertising inventory across the supply-side platform’s various tools and solutions, according to a press release ...
ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white space ...
The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...
If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...
Although Dennis – which owns brands such as Auto Express, The Week, Men’s Fitness and Computer Active – has been increasing its programmatic capabilities in recent years, the technique currently only ...
(MENAFN- EIN Presswire) EINPresswire/ -- According to a new report published by Allied Market Research, Programmatic Display Market Size, Share, Competitive Landscape and Trend Analysis Report, by ...
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...
Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models (or dCPMs), as well as improved price-discovery software (including artificial ...
The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.
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