Analytics Insight

AI in Advertising: How Programmatic Marketing Works with Artificial Intelligence

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
Market.us Scoop

Programmatic DOOH Platform Market to Reach USD 45.8 billion by 2034

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.
TV News Check on MSN

Local TV modernization: From automated execution to first-to-market programmatic

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
The Desk on MSN

DIRECTV expands out-of-home programmatic advertising

January 7, 2026 - The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of ...

The Trade Desk Announces First Wave of OpenAds Publishing Partners – Supporting a ...

Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., ...