Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...
Understanding how programmatic buying can boost your brand’s communication effectiveness, not just in theory but on an executional level, is the focus of Campaign’s next webinar brought to you in ...
European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed ...
There was a time when the only thing you could change about a billboard was the date it came down. Not anymore. With Garnier’s latest campaign for its Vitamin C Daily Tinted Fluid, out-of-home (OOH) ...
Delving deeper, we can see that there is far more to it than that. It’s not something that’s going away either – in fact, Zenith (a Publicis media agency) estimates that $98bn will be spent on ...
NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...
Digital outdoor media owner QMS, in collaboration with Wavemaker and Made This, have launched Australia’s first programmatic high impact 3DOOH campaign for global beauty brand Garnier. The campaign ...
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is ...