6% of websites with open programmatic ads were flagged as MFA, up from 4% in March 2025 LATAM region had the highest rate of open programmatic ad spend on likely MFA sites (21%), according to Pixalate ...

As India enters its high-decibel festive season, one trend is becoming increasingly clear- programmatic advertising has moved from being a tactical add-on to becoming the centerpiece of brand ...

NEW YORK, July 16, 2025--(BUSINESS WIRE)--WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, today announced the ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

As CTV matures, publishers are redefining how they connect to programmatic demand. OpenRTB brings scalability and deeper control for those equipped with technical expertise, while VAST simplifies the ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, today announced the launch of WunderKIND CTV Pause Ads, a ...

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress. On ...

LOS ANGELES, CA, UNITED STATES, August 19, 2025 /EINPresswire.com/ -- The programmatic Connected TV (CTV) advertising industry continues to grapple with a core ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday. The collaboration embeds ...