2025年12月初めにカリフォルニアで開催された「DIGIDAY Programmatic Marketing Summit」では、 CTV 広告の透明性について活発な議論が展開された。その切り口は、ロングテール在庫の品質管理から買いつけルートの選択に至るまで、多岐にわたる。

As India enters its high-decibel festive season, one trend is becoming increasingly clear- programmatic advertising has moved from being a tactical add-on to becoming the centerpiece of brand ...

NEW YORK, July 16, 2025--(BUSINESS WIRE)--WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, today announced the ...

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress. On ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...

As CTV matures, publishers are redefining how they connect to programmatic demand. OpenRTB brings scalability and deeper control for those equipped with technical expertise, while VAST simplifies the ...

Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for. The Connected TV (CTV) ecosystem has grown rapidly over ...

Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to you, too – even the Cat in the Hat doesn’t know a lot about that. CTV advertising ...

WunderKIND Ads Revolutionizes CTV Advertising With Introduction of New High-Impact, Programmatic Pause Ad Product Launch follows Wunderkind’s award-winning campaign with IPG Team Beauty and Ulta ...

Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday. The collaboration embeds ...