Guideline today announced the expansion of its Ad Intelligence Insights offering by launching its Programmatic Global Quarterly Report Series, a new subscription providing recurring spend benchmarks ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Programmatic advertising is entering its agentic era. AI agents can now handle complex workflows - audience discovery, custom modeling, activation - that previously required hours of manual work ...

Programmatic has long had the association of complexity, risk, and confusion, but as it continues to move up the industry agenda, growing in stature and revenue, media businesses know they need a ...

The market has already begun consolidating. According to ANA’s Q2 2025 Programmatic Transparency Benchmark, curated ...

Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

We would be remiss if we didn't start off with a definition of programmatic advertising. Programmatic is the automated buying and selling of digital advertising. It is used by multiple media-buying ...

The much-awaited e4m Real-Time Programmatic Advertising Conference and Awards is back! The exchange4media Group is all set to host the fourth edition of the conference and awards on Thursday, ...

The Guardian is unifying its programmatic advertising expertise across all regions into a single global team, spanning UK, US and Australian markets. This new move is part of the Guardian’s strategy ...

The e4m Real-Time Programmatic Advertising Awards is back with its third edition, promising to bring together the best of the advertising, marketing, and media industry. Organised by the ...