DALLAS, Dec. 01, 2017 (GLOBE NEWSWIRE) -- Programmatic advertising is just one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Are we all clear on what programmatic advertising means and how it benefits online video advertisers? It wasn't that long ago that the mention of programmatic filled people with dread because they ...

Industry leaders Somnath Mukherjee (Vibrant - Reliance Retail), Ritu Mittal (Bayer), Ranjan Mishra (The Trade Desk), and Sairam Ranganathan (WPP Media) gathered at the e4m Real-Time Programmatic ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

The e4m Real-time Programmatic Advertising Conference 2024 saw a distinguished panel of industry leaders explore the transformative trends in programmatic advertising. The discussion delved into ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Austin, TX, USA, Jan. 19, 2024 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled “Programmatic Advertising Market Size, Trends and Insights By Type (Real-Time ...