Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

Programmatic advertising is a process of buying advertising space that is automatic, rather than the traditional, manual process. Driven by an automated bidding process, typically powered by machine ...

What exactly is programmatic advertising? Hoffman begins by explaining the basic concepts of programmatic advertising. Programmatic advertising is a form of buying and selling ads through real-time ...

Unilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmatic media buying strategies with dynamic delivery of creative in an attempt to alleviate the problem of brands ...

Capturing the attention of an industry, mobile programmatic trading has arguably been the darling of digital ad trading over the course of the last 12 months. Analysts have regularly revised their ...

B2B marketers face specific challenges when launching a successful ABM campaign. Although Gartner reports that 70% of B2B organizations have or intend to create account-based programs this year, ABM ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- TripleLift, the world's leading Creative SSP, today announced a significant expansion of its Programmatic Pause Ads solution. This milestone includes new ...

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...