株式会社オリコム(本社：東京都港区 代表取締役社長：大塚 尚司、資本金1億6,500万円)は、新しい広告配信と効果検証を実現するソリューションとして【Oricom Programmatic Distribution】を本日リリースしましたことをお知らせします。 【Oricom Programmatic Distributionと ...

2025年12月初めにカリフォルニアで開催された「DIGIDAY Programmatic Marketing Summit」では、 CTV 広告の透明性について活発な議論が展開された。その切り口は、ロングテール在庫の品質管理から買いつけルートの選択に至るまで、多岐にわたる。

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Similar to the cloud, big data and machine learning, "programmatic" is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents a program, ...