https://www.thehindubusinessline.com/companies/amazon-india-launch-product-sampling-programme/article65665871.ece Copy Amazon India has announced the launch of a new ...

Tech-enabled D2C product discovery & trial platform Smytten has welcomed Forest Essentials to its digital product sampling arena. In its latest initiative, the brand aims to reach out to over 1 lakh ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

Abeo has worked with beauty brands like Sephora, Glossier, Chanel. Sampler, which provides a product sampling platform for a variety of consumer packaged goods (CPG), has acquired beauty industry ...

D2C brands can drive trials of their products in the form of Rs 200-500 worth trial packs, subscription boxes, and purchase freebies. In a pre-COVID world, it was perfectly normal to sample a new ...

Here are a few new-age sampling techniques that marketers are using to push products into consumer’s shopping carts. Remember the time when a product/sachet would pop out of the morning newspaper?

Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. I recently asked milkadamia CMO Christina Downey ...

Amazon recently revealed it has been piloting a product sampling scheme with partners such as Maybelline and Folgers. SoPost founder Jonathan Grubin unpicks the thinking behind the move – and assesses ...