The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...

Bad packaging hurts products, trust, and margins across the supply chain. Learn how to identify and fix packaging issues ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...