Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

Zapier reports that deterministic AI ensures consistent outcomes in workflows by embedding AI within structured rules, enhancing reliability while leveraging AI's interpretative strength.

A typical dilemma is a choice between two options. However, today’s innovators and CIOs face a different challenge of dealing with both probabilistic and deterministic code, not separately, but ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...