Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

The most effective leaders don’t rely on authority alone; they understand the psychology of influence and persuasion to bring people along with them. Whether you're leading a team through change, ...

In everyday life, persuasion, not power, moves the world forward. Last week in New York, I found myself watching the dance of influence at the United Nations General Assembly. Delegations swept into ...