Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

In today’s fast-paced and competitive world of business, you have only two options - to persuade others or get persuaded by others. This makes the ability to influence and persuade effectively a ...

LinkedIn – the social media platform owned by Microsoft and used by professionals all over the world, to network, share ideas and find jobs – frequently conducts research to keep abreast of workplace ...

Forty years ago, Bob Cialdini published a groundbreaking book on the power of influence. In our digital age, these rules may have become even more powerful. One day Robert Cialdini was in his ...

"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...