Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning potential of their brands and offerings on this ...

Pricing discipline is emerging as a critical lever in e.l.f. Beauty Inc.’s ELF strategy to navigate elevated tariff pressures through fiscal 2026, allowing the company to protect margins while ...

This course is available on the MSc in Marketing. This course is available with permission as an outside option to students on other programmes where regulations permit. The content of the course is ...