Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

A competent business with effective competitive pricing strategies can directly result in an increased market share, higher customer retention, and enhanced profit through volume sales. But not every ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

When slashing price becomes the only lever a retailer pulls, value disappears and so do profits. That was the prevailing mood at a recent Retail Gazette roundtable, where a group of senior retail ...

In a strategic pivot, Dollar Tree is transforming its traditional pricing model to navigate the challenges posed by rising tariffs. Historically known for its fixed price point, the retailer now ...

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) ...