Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Front Psychol. 2018; 9: 1086. Prescriptive stereotypes can have positive and negative components: (a) positive prescriptive stereotypes (PPS) designate desirable behaviors that one sex is encouraged ...

The new term prescriptive maintenance (RxM) is a mashup of prescriptive analytics and predictive maintenance. Both have been around for a long time. So is RxM new, or is it just a clever name? And ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

In today's world running a business without data insights and analytics is akin to running on road blind. CIOs today are using data to measure the success of their business and the productivity of ...

Using data from 15 countries, this article investigates whether descriptive and prescriptive gender norms concerning housework and child care (domestic work) changed after the onset of the COVID-19 ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...