The advertising industry hopes the government’s economic stimulus will increase ad spending by 4-5% this year after the political turmoil and mounting household debts took a toll last year. "After ...
Global economic challenges and low domestic consumption are threatening the growth of ad spending in 2020, says the Media Agency Association of Thailand (MAAT). "We expect slow growth in local ...
The advertising is exposed to fast moving, dynamic environment in recent years, particularly the confluence of media channels via the Internet, changing pattern of media usage and media backing models ...
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