B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Despite a turbulent job market, LinkedIn is making strides in growth. In the three months to 30 June, revenue jumped 9% year-on-year, while comments surged more than 30% and video uploads rose over 20 ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must strategically influence how the target audience perceives a brand or ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...