Marketers have a better chance to achieve a strong position in the marketplace when they have a strategy and then build a brand around it. The objective is to establish a single thing to be known as ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Tension: We need our marketing to break through, but every tactic that promises attention feels like manipulation ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

How do you make decisions? Some people swear by extensive research and pros and cons lists. Others prefer to trust their gut. Both approaches are valid. Data like reviews, technical product ...